We connect real Australians actively shopping for a new mattress with retailers ready to sell. AI-qualified, intent-rich, and performance-priced.
R.E.M. stands for Rapid Eye Movement — and Results. Engagement. Metrics. We understand the science of sleep and the math of conversions.
R.E.M. Performance Media is a boutique performance partner focused solely on mattress and sleep categories.
We run our own AI sleep concierge and mattress discovery experiences across the web, then send qualified visitors straight to your product pages — no extra content or ad ops needed on your side.
You get incremental sales from shoppers who already know their needs, budget, and preferences. Every lead is tracked with GA4-compatible event tracking so you can see exactly what we deliver.
We only do sleep. Every lead comes from shoppers actively researching mattresses — not generic traffic.
Shoppers complete a full sleep profile before reaching your site. They know what they want and are ready to buy.
UTM-tagged links, GA4 events, and regular performance summaries. Full visibility from consultation to checkout.
No integration work on your end. We handle the entire qualification funnel.
Consumers describe their sleep needs in natural language — side or back sleeper, pain areas, budget, heat sensitivity, and more.
Our engine scores mattresses from multiple Australian retailers using sleep-science criteria, live pricing, and verified stock.
When a shopper is ready, they click through to your product pages via UTM-tracked links. You own the checkout and the customer; we get paid on performance.
Not all leads are equal. Here is how R.E.M. compares to conventional affiliate traffic.
| Dimension | Traditional Affiliate | R.E.M. Performance Media |
|---|---|---|
| Lead qualification | Click-level — keyword or banner | Profile-level — sleep position, pain, budget, preferences |
| Shopper intent | Mixed — browsing, comparing, may not be ready | High — completed AI concierge session, matched to products |
| Category focus | Broad — across dozens of product categories | Specialist — mattress and sleep only |
| Tracking | Last-click attribution, often siloed | Full-funnel GA4 events + UTM attribution |
| Data you receive | Clicks and conversions | Consultations, qualified clicks, sleep profiles, conversion estimates |
| Pricing model | Fixed CPA or flat commission | Flexible — per lead, revenue share, or hybrid with caps |
| Integration required | SDK, pixel, or network tag | None — we send traffic via UTM links to your existing pages |
| Content burden | You create landing pages, content, offers | We handle all content and qualification — zero work on your side |
You choose the model that fits your goals. We stay aligned to your revenue.
Per AI-qualified mattress lead, depending on intent signals and volume. You only pay when we send a visitor who has completed our sleep concierge flow.
A percentage of confirmed orders from our traffic, layered on top of existing affiliate programs where needed. Ideal for fully aligning fees to net-new sales.
Predictable base plus performance upside. For retailers looking to scale with caps and guardrails built in.
Our AI sleep concierge uses normalised mattress data and sleep-science criteria to match shoppers with products. Here is the process behind every qualified lead.
Shoppers describe their needs in natural language: sleep position (side, back, stomach, combination), pain areas (lower back, shoulders, hips), heat sensitivity, partner disturbance, weight range, and budget. No forms — just conversation.
Each mattress in our database is scored across 12+ attributes: firmness (1–10 scale), construction type (pocket spring, foam, hybrid, latex), edge support, motion isolation, cooling technology, warranty length, and price per tier. Scores are normalised across retailers for fair comparison.
The shopper's sleep profile is compared against every normalised product. The engine weights criteria based on the shopper's stated priorities — a side sleeper with hip pain gets different weights than a hot-sleeping couple on a budget. Top matches are ranked by fit score (0–100).
Matched products are presented with live pricing, stock status, and retailer availability. The shopper sees options from multiple Australian retailers side-by-side. When they click through, the UTM-tagged link delivers them directly to the retailer's product page — attributed and tracked.
Normalised across multiple Australian retailers with live pricing and verified stock data.
From major chains to specialist sleep brands, covering the full Australian market.
Side sleepers, back-pain sufferers, hot sleepers, couples, heavy-set, light-frame, and more.
Consultations, clicks, and estimated orders — tracked end-to-end with GA4 and UTM attribution.
"These leads convert noticeably better than our generic affiliate traffic. The shoppers know what they want and move through the funnel faster."— National mattress chain, pilot program
"We plugged R.E.M. into our existing Commission Factory setup. No tech changes, no disruption. We just started seeing higher-intent traffic within the first week."— Online sleep retailer, Sydney
"The sleep profile data that comes through is genuinely useful — we can see what the customer actually needs before they even land on our site."— Boutique mattress brand, Melbourne
Aggregated from early pilot data. Individual retailer results vary based on product mix and price range.
Tell us about your mattress range and current monthly sales. We will propose a simple pilot plan with clear targets, volume caps, and transparent reporting.
No contracts, no lock-ins. Just a 30–60 day test to prove the model works for your business.
We will be in touch within 24 hours to discuss your pilot plan, volume caps, and pricing model. Check your inbox for a confirmation.
R.E.M. Performance Media was founded by Mark Lewinsohn, a performance marketing specialist with experience across affiliate commerce, programmatic advertising, and AI-driven lead generation in the Australian retail sector.
The company operates its own proprietary AI sleep concierge technology — a conversational engine that collects sleep profiles and matches shoppers to mattresses using normalised product data from 16+ Australian retailers. Every lead is qualified through this engine before being delivered to retailer partners.
R.E.M. is built on the principle that mattress shoppers deserve better guidance and retailers deserve better leads. We do not run display ads, buy keyword arbitrage traffic, or use coupon sites. Every visitor we send has completed a genuine consultation.
Mark Lewinsohn
Mattress and sleep category performance marketing
Proprietary AI sleep concierge with normalised product matching across 171+ SKUs
Sydney • London • Paris • Bangkok